The Root Brands Story

ROOT is a health and wellness brand built around one wish: to recreate the path to healthy living. Its aim is to give people knowledge and options for dealing with some of the biggest challenges we face today, from a toxic environment and stress to the pressures of modern life and unhappiness. In this article we share ROOT's story, its values and one of its founders, Clayton.

How ROOT began

ROOT was designed with a special purpose: to recreate the path to healthy living. Just as importantly, it set out to give every individual the knowledge and solutions to face some of today's biggest health challenges. To do that, the founders brought some of the brightest minds together around a philanthropic purpose, creating a unique journey towards health and happiness for everyone in the world.

ROOT's founders have a global, first-class track record in business, health and wellness. Each of them has worked with renowned international organisations that rank among the leaders of their industries.

The brand's inspiration and core values come from recognising the diverse needs of humanity that are so visible in our world today. The team came together to bring best-in-class products under one roof, built on truth, authenticity, simplicity and education. What guides them are fundamental human principles: honesty, wholehearted service, trust and integrity.

“Better lives and better bodies.”

As a company, ROOT shares one goal: to act for its customers and everyone connected with it, to go beyond expectations and to keep the promise of equal opportunity in every area. Along the way, it aims to build a vibrant, supportive community and to create fun experiences that genuinely touch people's lives.

Vision, mission and core values

Our vision

ROOT is a company founded to deepen our understanding of how toxins and chemicals can affect our health. Rather than a “sticking plaster” approach, it prefers to look at the foundations of the way we live. It draws on the power of nature to help people live healthier, happier lives and wants to contribute to a sustainable way of living around the world.

Our mission

ROOT is a health and wellness company that believes in getting to the “root” of things. ROOT describes its products as non-GMO, vegan and gluten-free, and highlights their organic ingredients. Its commitment is to offer alternatives that help people feel strong, happy and able to take responsibility for their own health.

Core values

ROOT is built on four core values:

• Simplicity
• Authenticity
• Integrity
• Education

Through real, honest solutions, deeper knowledge about natural health and simple yet effective approaches to whole-body wellness, ROOT wants to inspire its community to make their lives better.

Meet co-founder Clayton

Clayton has more than 25 years of experience in health and wellness. He grew up in a veterinary practice in southwest Washington, which gave him an unusual background in integrative therapies and research science that started with animal health. His humanities degree, with a focus on communication, business and kinesiology, opened the door to wide-ranging work in research and formula development.

For the last 16 years, Clayton has concentrated on detox and supplement formulas and on commercial ventures. His background also includes environmental and human health solutions, yet he has stayed devoted to animal health throughout.

As an entrepreneur in the health sector, he developed analytical testing business models for medical practices to raise the quality of care. These models were designed to identify the risks of three major conditions, diabetes, cardiovascular disease and obesity, together with additional risk factors.

Clayton has worked as a business development specialist across almost every part of the wellness world: sales, distribution, formulation, consulting and manufacturing. Today he is the architect of an entirely new way of doing business through ROOT's social sharing community platform. His mission is to combine scientific and commercial approaches to help make the world a healthier place.

A simple philosophy: look for the root of the problem!

The story is just beginning

The story of ROOT is only just beginning, and we'd love you to be part of it. If you'd like to get to know the products, the Trinity Pack brings together ROOT's three core products: Clean Slate, Zero-In and Restore. And if you're curious how we came across ROOT ourselves, have a look at our story.

ROOT products are food supplements. Food supplements are not medicines and are not intended to diagnose, treat, cure or prevent any disease.